What is General Creativity?

General Creativity is a strategic advisory firm that specializes in the conceptualization and implementation of future-proof plans for new products, services and ventures. Our clients love us, and you will too. Our mission at General Creativity is to help clients rethink their processes to achieve better outcomes in the near future.


Most organizations have a tendency to repeat what worked in the past. In today’s era of rapid change, that old routine no longer leads to the best outcome. General Creativity will help your team break old habits and devise new winning strategies.
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Its time to rethink everything.
TOOLS FOR REFRAMING ASSUMPTIONS. Our call to "rethink everything" is inspired by a simple observation. Whenever we figure out how to do something successfully, we tend to stop searching for alternative solutions. Instead, we move on to the next problem. Over time, by repeating this pattern, we foster a risky dependency on outdated assumptions that may no longer be valid. General Creativity offers a range of tools and techniques for discovering blind spots and revisiting outdated approaches and solutions.