Client: Unity

Project: Long Term Strategic Planning Process

Unity Technologies is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications.

John Riccitiello


Unity Software

I strongly recommend Robert Tercek of General Creativity to any organization that is preparing for big changes. He can engage with you and your leadership team to address major changes and challenges. He offers incisive strategic thinking and a unique ability to express complex ideas in plain language. I believe that Rob can help any company deeply examine the scope, scale and pace of digital transformation. He will help you guide your entire team to converge on a shared strategic vision.

Here at Unity, I felt that my leadership could benefit from an outside expert with an outside perspective on coming changes in the digital landscape. It’s not easy to find an outsider who can work with senior leaders at the top of their game and challenge their thinking without ruffling feathers. Rob Tercek exceeded everyone’s expectations.

Rob interviewed 24 executives, including all of my direct reports. He then consolidated their perspectives into a report and led a two-day planning session where he served as facilitator and MC. He also prepared and presented a talk on how larger global issues, from government to the environment, might impact our business.

Then Rob helped design a process for transmitting our strategic plan and values to 225 senior leaders in our company so that they, in turn, could convey them to their teams. This was complicated by the fact that the pandemic prevented us from gathering in one place, so Rob also devised a process that spanned a dozen simultaneous virtual meetings, so that our executives could confer with the managers in small sessions in an efficient and easy manner.

These projects were a big success for Unity.  We got excellent ROI from our work with Rob.

And --  the process was fun and inspiring.