Why Creativity?

Creativity is the capacity to envision and make what does not yet exist. Creativity enables people to invent the future. Our firm offers simple, repeatable techniques for Applied Creativity in the workplace. These collaborative skills can be mastered by anyone in your organization.

We often hear the words “innovation”, “invention” and “ingenuity” in the workplace.  These terms are overused. They're nearly devoid of meaning. The truth is, business managers rarely do what is necessary to promote the kind of radically creative ideas that challenge conventional thinking.  

We will help you come to grips with that. Creativity is your infinitely renewable resource. The more you use it, the more you have. So let's get busy!

Our consultancy is called General Creativity because we believe that all progress is derived from the creative process.  Every business problem can be solved by the methodical application of creative thinking.

Creativity applied to solving business problems is the most powerful force available to humanity. It is our best tool for solving the massive challenges that we – as a global society -- face in the 21st century.

That's why it's so odd that few companies make a sustained commitment to fostering the creative skills in their workforce. Most organizations bury this powerful impulse under layers of hierarchy, old rules, and bureaucratic red tape. They stifle the creative impulse in an effort to control it.

There is a better way.

You can make a decision right now, today, to unlock the vast reservoir of creativity that is latent in your employees, in your business partners, and in your ecosystem. They will love you for it.

We are ready to help you get started today.

We will show you how to master these tools to unleash the limitless creative talent in your organization. General Creativity is on a mission to help every company succeed by tapping this great power. We are here to help you.
Its time to rethink everything.
TOOLS FOR REFRAMING ASSUMPTIONS. Our call to "rethink everything" is inspired by a simple observation. Whenever we figure out how to do something successfully, we tend to stop searching for alternative solutions. Instead, we move on to the next problem. Over time, by repeating this pattern, we build a dependency on outdated assumptions that may no longer be valid. General Creativity offers a range of tools and techniques for discovering blind spots and revisiting outdated approaches and solutions.